赢得梦想
　　无论作为优秀的运动员，还是企业家，我们的创始人李宁先生始终都是一个充满梦想的人，并以他自己优异的实践赢得了一个又一个梦想。
　　李宁的事业为我们构建了一个舞台，每个李宁人展现着自己的才干，实践自我的梦想；也提供了一个桥梁，让我们与价值链上所有合作伙伴实践共同的梦想；同时还激发了一种文化，让消费者以创新的方式，追逐和实践自己的梦想。
　　创造能够受到广泛尊敬的国际体育品牌，激发人们突破的渴望和力量，是我们的共同梦想！
　　Mr. Li Ning, the founder of the Company, is a man full of dreams either as a master sportsman or an entrepreneur.
　　He has created a stage for all of us to realize our own dreams and also provided both us and all partners on the value chain a bridge to work on the common dream so that we can cooperate to inspire consumers of their own dreams and serve the sport life of the public.
　　Our common dream is to build an international sport brand that is widely respected and to contribute our unique value to the sport cause both in China and the world!

诚信守诺
　　这是公司经营的道德操守与基本商业规则，也是每个人必备的基本品质，它指李宁公司从组织到个人，任何情况下，都应遵守法律法规、道德准则、企业内部规章制度，不损害公司利益。
　　对组织，对团队有承诺，勇于承担挑战性任务和责任，言出必行，说到做到。不拈轻怕重，不计较个人得失。
　　Integrity and commitment is the code of ethics and the basic commercial rules of the Company, and also a necessary and basic quality of everyone.
　　Both the organization and individuals of Li Ning Company must, in any case, abide by laws and regulations, moral codes and internal rules, have the courage to undertake responsibilities and keep every promise.

我们文化
　　"我们"，是一个整体与团队，有着共同的梦想和目标，"我们"大于"我"。
　　"我们"，不仅指部门内，还指不同部门、系统之间，为了共同目标而进行高效协作。
　　"我们"，还包括整条价值链上我们所有的合作伙伴，共同梦想把我们紧紧凝聚在一起。
　　"我们"，彼此之间客观看待并尊重差异，相互信任，真诚合作，实现共赢，分享成就。
　　"WE" are a whole and a team, and share the common dream and objective. "WE" surpass "ME"
　　"WE" are not limited to a single department, but include different departments and systems, coordinating effectively for the common objective.
　　"WE" also include all our partners on the whole value chain. The common dream closely concentrates all of us.
　　"WE" objectively view and respect mutual differences, trust each other and cooperate in a sincere manner in order to realize win-win and share achievements.

卓越绩效
　　是指员工、部门、公司都不断设立挑战目标，追求更高水平的绩效表现。不甘于满足现状，不满足于已取得的成绩，力争更专业与卓越的表现。
　　员工不断提升和完善自身专业能力，表现出更高的工作效率和专业水准，取得更高的绩效成果。
　　组织不断制定更高的工作标准和流程，追求更高绩效目标和组织能力。
　　相信没有最好，只有更好。
　　"Achieving Excellence" means that the staff, departments and the Company keep setting up goals and pursuing better performances. They are unwilling to stay where they are and discontented with what they have achieved, and do all they can to achieve more professional and excellent performances.
　　The staff constantly enhance and improve their own specialties, display higher efficiency and professional standards, and achieve better performances.
　　The organization is constantly establishing higher work standards, developing a more efficient work process and pursuing higher goals and stronger organizational capabilities.
　　Believe that there is no best, only better.

消费者导向
　　我们所说的消费者，是指我们的最终用户。我们以满足消费者的需要为导向，洞察消费者的需求，关注他们生活细节和内心的需求。通过不断提升产品、服务、品牌，满足甚至超越消费者的需求，为消费者提供有价值的愉悦体验，从而不断提高消费者的中长期满意度，获得消费者的信赖、尊重与忠诚。
　　Consumers here refer to our ultimate customers. Aimed at meeting their needs, we give insights into the consumers' demands and care about the details of their life. We satisfy or even surpass their demands by constantly upgrading products, services and brands and provide consumers with valuable and pleasant experiences so as to enhance the satisfaction degree in the medium and long term and win the trust, respect and loyalty of our consumers.

突　　破
　　公司创始人李宁先生是一位敢于突破的人，他鼓励我们不要满足已经取得的成绩，勇于突破现状，从头再来。
　　激励我们每一位李宁人要拥有远大抱负，不满足于现有成绩、经验和方法，勇于突破常规，拥抱变革，不断开发和应用新的方法和理念，这体现在品牌创新、产品创新、流程创新、终端体验创新等方面。
　　The company founder Mr. Li Ning always has the courage to make breakthroughs. He encourages us to be discontented with what we have achieved, be courageous to make breakthroughs and start all over again.
　　Everyone of Li Ning Company is inspired to have lofty ambitions, to be discontented with the current achievement, experience and methods, to take courage to break the rules, to embrace change, and to explore and apply new methods and concepts constantly, which can be embodied by innovations in terms of brand, product, process, terminal experience,etc。